At The Reser, our core values aren’t just words on a page—they’re the foundation of everything we do. From stewardship and intention to artistry and magic, these eight principles guide how we show up for our community every day. Our 2025-2028 Strategic Plan builds on this foundation with an audacious vision: to make The Reser an indispensable part of our community’s fabric. This means more than presenting extraordinary performances—it means fostering authentic connections, expanding access, and becoming a place our neighbors turn to for joy, reflection, and dialogue. Through focused work in five key areas—from building organizational capacity to deepening community engagement—we’re committed to growing not just as a venue, but as a vital cultural partner in the heart of Beaverton.

CORE VALUES

1. Stewardship: On behalf of communities past, present and future, we work to ensure The Reser remains a sustainable, accessible home for the arts

2. Intention: We make decisions with care and thoughtfulness, considering the impact before we act.

3. Ingenuity: We approach our work with creativity, flexibility and an open mind.

4. Humility: We acknowledge when we don’t have all the answers and work together to learn and grow.

5. Excellence: We cultivate and recognize greatness.

6. Connection: Every interaction is an opportunity to appreciate and illuminate our shared humanity

7. Artistry: We champion creativity, self-expression, and craft.

8. Magic: We set the stage for transformation and wonder to blossom

2025-2028 Strategic Plan

The Patricia Reser Center for the Arts enters its next chapter with clarity of purpose and an audacious vision. This 2025–2028 Strategic Plan is our roadmap towards becoming an essential part of the fabric of our community—a resilient cultural cornerstone of the region.

Download the Strategic Plan HERE.